iorad & Kantata

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“Going back to re-record audio was always the hardest part.”

How Kantata Cut Video Production Time by 30%

La Dawna Minnis (Kantata) explains how her team replaced manual video workflows and outsourced editing with interactive tutorials—cutting production timelines while improving consistency and flexibility.

The Challenge: High production load with a small team

Kantata’s customer education team supports training across two complex products—while maintaining demo videos, e-learning courses, and supporting resources.

The team is small.

The content surface area is large.

And updates happen constantly.

Before iorad, demo videos were recorded manually and sent to contracted editors. While effective, the process was slow and brittle.

Script changes were difficult to revise.

Audio consistency was hard to match.

Even small updates required re-recording and re-editing.

“It was always hard to go back and record something and get the exact same audio conditions.”

The result was longer turnaround times and limited flexibility for iteration.

The Shift: Internal production with faster iteration

iorad allowed Kantata to bring video production fully in-house.

Instead of recording full demos and sending them to external editors, La Dawna’s team could:

Capture workflows once

Iterate quickly on scripts and steps

Export MP4s when needed

Add interactivity without rebuilding content

Production timelines dropped significantly—from roughly six weeks down to three or four.

“That’s a pretty significant change for us.”

Beyond speed, the team gained consistency.

Using a single tool eliminated mismatched styles, annotations, and editing approaches across contributors.

The Outcome: Faster MVPs and easier revisions

With iorad, Kantata’s team now focuses on getting an MVP out quickly—and refining from there.

Scripts can be adjusted without re-recording.

Steps can be added or edited without breaking embeds.

Content stays flexible as products evolve.

Interactive tutorials also enabled safe walkthroughs of higher-risk workflows—like integrations—without requiring customers to experiment directly in live production accounts.

Why it worked: Interactive practice without risk

One of Kantata’s products doesn’t offer easy sandbox access.

iorad filled that gap.

Customers could experience complex processes visually and interactively—without risking real data or misconfiguration.

“We want them to experience the process without messing up their live account.”

This approach supports both onboarding and long-term adoption:

Formal e-learning courses

Searchable, on-demand video library

Just-in-time microlearning

Different learners can choose the format that fits their need in the moment.

Looking ahead: Microlearning at scale

As Kantata evolves its training ecosystem and evaluates new LMS platforms, interactive tutorials remain a core building block.

Future focus areas include:

  • Continued reduction in time-to-MVP
  • Expanded use of AI narration personas
  • Improved audio export workflows
  • More bite-sized, searchable learning assets

The goal stays consistent: deliver the right instruction, at the right time, without unnecessary overhead.

“I just need to know how to do this one thing.”

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