What you'll learn
- how to assess
- how to translate
- why prioritization
Meet our guest
Tara Roe Medeiros is a seasoned enablement leader with over 20 years of experience spanning education, customer success, and sales enablement. Currently leading Go-To-Market Enablement at PTC, she focuses on equipping customer-facing teams to effectively communicate product value and drive revenue across complex global organizations.
Over the past 15 years, Tara has built and scaled enablement functions in fast-moving environments, helping teams transition from reactive training models to structured, outcome-driven programs. Her approach centers on aligning enablement to business priorities, simplifying execution for the field, and building systems that drive measurable performance improvements.
Make Enablement Matter: How to Cut Noise & Drive Real Impact
When Tara joined PTC, she walked into an environment many enablement leaders know well—high activity, constant change, and no clear definition of success.
The team wasn’t broken. In fact, it was full of talented practitioners. But everything felt urgent. Every request was a priority. And without a clear structure, the organization had fallen into a reactive cycle—constantly putting out fires instead of driving outcomes.
What followed wasn’t a complete overhaul overnight. Instead, Tara and her team focused on something more foundational: creating clarity.
By defining success, restructuring around programs, and introducing a simple prioritization framework, they transformed enablement from a reactive service into a strategic function—one that could confidently decide what not to do.
Busy doesn’t mean effective—clarity drives impact
One of the first things Tara identified was that the team wasn’t underperforming—it was overwhelmed. Without a shared definition of success, everything defaulted to urgency.
The shift started with stepping back. Instead of jumping into execution, the team focused on defining objectives, aligning stakeholders, and organizing work into clear program pillars.
“When everything is treated like a fire… you need a layer to come in and start prioritizing.”
By moving from ad hoc efforts to structured programs, the team created accountability and reduced noise—allowing them to focus on what actually mattered.
Busy doesn’t mean effective—clarity drives impact
One of the first things Tara identified was that the team wasn’t underperforming—it was overwhelmed. Without a shared definition of success, everything defaulted to urgency.
The shift started with stepping back. Instead of jumping into execution, the team focused on defining objectives, aligning stakeholders, and organizing work into clear program pillars.
“When everything is treated like a fire… you need a layer to come in and start prioritizing.”
By moving from ad hoc efforts to structured programs, the team created accountability and reduced noise—allowing them to focus on what actually mattered.
This is the new title
One of the first things Tara identified was that the team wasn’t underperforming—it was overwhelmed. Without a shared definition of success, everything defaulted to urgency.
The shift started with stepping back. Instead of jumping into execution, the team focused on defining objectives, aligning stakeholders, and organizing work into clear program pillars.
“When everything is treated like a fire… you need a layer to come in and start prioritizing.”
By moving from ad hoc efforts to structured programs, the team created accountability and reduced noise—allowing them to focus on what actually mattered.
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