The Adoption Curve
Digitize Field Learning
Featuring
Thaddeus Tsohantaridis
Director of Training @Phoenix Global
What you'll learn
- You can’t copy-paste classroom learning into the field
- Centralized, searchable knowledge often beats fresh content
- Start with operator pain points, not IT goals
Meet our guest
Thaddeus is the Director of Training at Phoenix Global, a steel mill services company. He is developing the Phoenix Training Center and conducting companywide needs assessments to improve employee performance and safety.
He has worked in training and development roles with sales and technical teams across industries, including the Sales Enablement & Training Team at U. S. Steel and the Global Education and Training Team at A-dec, a global leader in the manufacture of dental equipment. In these roles, he has facilitated sales and technical training on four continents, launched multiple digital training and coaching platforms, and created and facilitated live, virtual, and eLearning courses and curriculum to improve employee performance.
As a learning and development professional, Thad strives to equip professionals with the knowledge and skills they need to excel in their careers. Thad previously taught high-school and college-age learners and he holds a master’s degree from Portland State University.
Featuring
Thaddeus Tsohantaridis
Director of Training @Phoenix Global
From Paper to Platform: How to Digitize Field Learning
Background context: When COVID hit, Thaddeus Tsohantaridis was managing global training at a dental equipment manufacturer. Overnight, hands-on, in-person learning had to go remote. And then he joined U.S. Steel, where the challenge wasn’t remote work—it was any digital adoption.
Now at Phoenix Global, he’s helping heavy equipment operators trade in clipboards for tablets, and welding decades of institutional knowledge into flexible, accessible digital workflows. His story is a blueprint for field-first enablement done right.
You Can't Just Zoom the Classroom
Early COVID efforts to replicate six-hour trainings on Teams fell flat. Learners were exhausted, instructors frustrated. Thaddeus pivoted quickly.
They installed cameras in physical training spaces, launched pre-session surveys to tailor content, and leaned into scenario-based, self-paced learning. Engagement shot up. So did learner retention.
🎤 "We realized we had to stop trying to replicate classroom learning online. Instead, we focused on pre-work, video content, and asynchronous simulations."— Thaddeus Tsohantaridis
Surface What's Already Known
At U.S. Steel, the training team didn’t need to reinvent the wheel—they needed to find the wheels.
By launching a searchable, centralized sales enablement platform, Thaddeus turned tribal knowledge into team knowledge. The impact? Faster onboarding, fewer support calls, and higher productivity.
🎤 "There was so much institutional knowledge. The problem wasn't lack of resources, it was lack of access."— Thaddeus Tsohantaridis
Field-First Starts with Frustration
Whether it's a steelworker or a dental tech, no one likes wasting time. Thaddeus frames every change initiative around one question:
🎤 "What’s the pain point?""If you're here and you don't want to be, let's at least make it worth your time. Can you do something you couldn't do before? That's success."— Thaddeus Tsohantaridis
He applied that lens to ERP rollouts, maintenance workflows, and digital inspections—always leading with the operator's lived experience.
Downloadable Resources
Field-First Change Management
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Adoption Curve