What you'll learn
- Treat vendors right : It's not just a relationship, it's a data goldmine.
- Diagnose first : Figure out the adoption problems before you prescribe more training.
- Launch Right: Speed is less important. Take the time to make sure you launch right.
Meet our guest
Featuring
Yasmin Gutierrez
Director of Culture & Capability @Phillips66
Tech Doesn't Fail. Adoption Does.
This is the story of how Yasmin rebooted adoption—not by buying more tools, but by rethinking how existing ones were being used, measured, and supported.
Don't blame the tool—audit the experience
She assessed each product’s intent, adoption metrics, and audience fit. Partnering directly with vendors, she surfaced login data, usage frequency, and workflow gaps. Often, the problem wasn’t the platform—it was a broken onboarding or unclear use case.
🎤 “Are these tools complementing each other or competing with each other?” - Yasmin Gutierrez
Adopt through empathy, not urgency
Under pressure to deliver results fast, many leaders say yes to aggressive timelines. Yasmin took the opposite approach.
When a pilot timeline proved unrealistic, she made the hard call to delay. The result? A better scoped implementation, reduced team burnout, and ultimately stronger adoption.
🎤 “It’s not about doing it perfectly. It’s about doing it right. Sometimes that means saying no.” - Yasmin Gutierrez
Use your vendor as a strategic partner
Too often, L&D teams treat vendors as vendors. Yasmin treats them as force multipliers.
From benchmarking usage data to redesigning workflows, she encourages L&D leaders to tap vendors for implementation guidance, not just troubleshooting.
🎤 “Ask them to challenge your assumptions. They bring best practices we might not have seen.”— Yasmin Gutierrez
Downloadable Resources
Your Technology Implementation Canvas
Explore the Adoption Curve Library
Access all episodes in our on-demand library. Download customized training content, connect with industry experts, and more!
Adoption Curve