The Adoption Curve

Post Sale Adoption

In this episode, we tactically breakdown how to remove post‑sales friction, drive adoption, and turn SaaS tools into real outcomes—fast.

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Featuring

Todd Kirk

SaaS Therapy Co-Host & Engagement Advisor @Brainstorm inc.

What you'll learn

Features don’t sell—outcomes do.
Adoption isn't luck—it’s a strategy.
Buyers care more about friction than functionality.

Meet our guest

Welcome to the Adoption Curve. Your guide to modern learning and enablement strategies — new stories every fortnight. Brought to you by iorad.

Today’s episode is a special collaboration with SaaS Therapy, featuring Todd Kirk, Engagement Advisor at BrainStorm Inc., and Sean Adams, CRO at iorad. Together, they explore what most SaaS vendors get wrong about value—and how to fix it.

Featuring

Todd Kirk

SaaS Therapy Co-Host & Engagement Advisor @Brainstorm inc.

Connect

The Value Happens After the Sale

Background context: You can’t fake adoption. And you can’t buy loyalty. You have to earn both—with clarity, simplicity, and execution.

Todd and Sean share real-world lessons from years in SaaS—on both sides of the buyer/seller table. Their biggest insight? Most vendors stop too early. Selling the license isn’t the win. Sustained usage is.

🎤 “The metric isn’t go-live. It’s return visits, real usage, and visible results.” — Todd Kirk

Outcomes Not Options

Buyers don’t want to hear what your product could do. They want to know exactly how it will help them win.

Start with outcomes tied to business value. Build trust with examples, templates, and proof—not pitch decks.

🎤 “You could do a million things with our tool. But what people want is the 50% answer they can customize—not a blank slate.” — Sean Adams

Implementation Isn't the End

Rolling out a product isn’t the same as changing behavior. Most “adopted” tools collect dust unless teams push past initial activation.

What to do instead:

• Run short adoption sprints post-onboarding

• Use in-app prompts + “just enough” training

• Create fast win campaigns to reinforce value

🎤 "I don’t care if it’s deployed. I care if it’s making someone better at their job.” — Todd Kirk

Friction is the Real Enemy

IT teams. Admins. Internal champions. They don’t care about your roadmap—they care about how hard it is to get started.

Reduce the lift with:
• Click-to-deploy templates
• Clear “what to do next” guides
• Real stories from other customers or roles

🎤 "Your champion doesn’t want more homework. They want a shortcut to success.” — Sean Adams