You've met with the prospect. You've made your pitch. There's interest and intent. Now is where your follow-up process comes into play.
Oftentimes, organizations will have multiple people involved in the buying process. Some of the most influential ones you may never even meet. You need to make sure they get the right information too and you can't rely on the same basic follow-up process everyone uses to do that.
The assets and information you share with contacts will spread throughout the entire buying committee. Don't waste time giving them another one-pager, sales PDF, or call recording. Chances are it will go untouched. Instead, try sharing an interactive simulation that covers everything you mentioned during your call. Allow them to click through it at their own pace and make sure everyone gets exposure to the key points in your value proposition.
Follow Up Process
