If you're part of a product management team, then you deal with new features and updates regularly. Communicating those changes to your company and your customers isn't easy but it is critical. Sure, you can send a slide deck, or video, or host a webinar, but how do you know if that information will resonate? How many people are actually going to review the content from top to bottom on their own and understand exactly what you are trying to tell them?
With iorad, users found a better way to accomplish this. Using small, interactive tutorials, you can showcase product updates and layer in specific information covering what changed and why it's important. On top of that, tutorials require input from the viewer as they go through each step, so you can make sure you're capturing their full attention along the way.
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