Top Sales Enablement Challenge


Lauren Taylor

According to Topo, “Sales enablement is the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively.”

To say that sales enablement teams have their hands full is an understatement. From developing & implementing training, selecting software tools and numerous other responsibilities this group of people can be overlooked and underutilized. They have the opportunity to make a HUGE impact on the profitability of the organization. As long as they have the right tools in their toolbelt & are well supported.

Within enablement comes various challenges — let’s just focus on training.

  • New Hire Onboarding: Getting new hires up to speed in a timely yet efficient manner.
  • Ongoing Training: Providing the proper training to keep the team up to date with the product and/or sales tools.

Onboarding & training is the top goal for most sales enablement teams. The more you can minimize the time it takes to effectively train a new salesperson the faster they can begin selling.

However, it’s increasingly more challenging to provide not only all the needed initial sales training, making it accessible while in the field but also keeping it all up to date. Just picture one of those clown jugglers, throwing up more and more pins in the air.

A growing number of sales enablement teams are utilizing iorad to tackle this exact challenge, since iorad is perfect for creating & distributing application training super quickly. They are able to capture a sales process, distribute it in their knowledge sharing platform but also have it available outside those initial training platforms for easy access.

Whether the team is using a LMS, TMS, CRM, or Knowledge Management or better yet maybe even all of them — updating & maintaining the content is super simple. Update it in iorad & it’s automatically updated EVERYWHERE!

Sales need quick, timely, easy to understand instructions and that’s why we believe we’ve seen a big uptick in enablement teams using iorad to get training out to their teams.

Studies have shown an 11% increase in landing sales when their company has an effective sales onboarding training program. Better yet, it’s been proven that effective onboarding increases the sales team’s productivity by 18%. Not only are they more likely to seal the deal but they are more productive with their time to be able to land even more sales.

What are you waiting for — sign up for a your free iorad account & start capturing & sharing sales training with your team within just minutes.